Today our guest is Jennifer McCready, of Lady Luck Pin-ups photography and studio.
Music is a grounding influence on Jennifer’s day and work. A “pin-up” is a look or influence from the 50s. Many people aren’t sure what it is about. It is about the classic 50s woman. Jennifer does more than just pin-up photography at her studio.
She did not want to be a wedding photographer but knew she wanted to be a photographer, so wanted to offer something different. People come in for a whole experience, from head to toe, keeping it retro, classic, and genuine to the time.
In the beginning it was mostly women. Taking care of everything, giving the woman a full experience.
Moving her studio out to Ridgeway from St. Catharines was a worry initially, but offering a unique service and experience, has people not minding the drive. When people come into Ridgeway it suits what she is doing, because it is quaint, small, and artsy. Time slows down a bit there. You are going to go for the day, you are going for a 3 to 4 hour experience and a photo shoot. People walk out with their head held high.
Jennifer promotes body positivity, it is deeper than just a photoshoot. She feels as though she is a therapist in a way.
Instagram is a great tool, it is a great showcase or scrapbook for photos. She showcases her work there, and uses it for behind the scenes pictures as well, to show the atmosphere. The hashtags are a great way to share your content out, and it draws people in.
On her website is a blog of people’s stories that they wish to share, so many people can relate to the stories. Helping others is Jennifer’s therapy. We have to take care of ourselves to be able to take care of others. All bodies are beautiful.
Don’t give up on your dream job. Your journey can take you to where you want to be. Learning and building as you go. There is an evolution. Don’t give up. It can be hard to stay positive, but you need to have the right mindset.