193-Pixar Story Spine

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Pixar uses a “story spine”.

Do people want a story, or just the facts?

The story spine goes something like this:

  1. Once upon a time …
  2. Every day …
  3. Until one day …
  4. Because of that …
  5. Because of that …
  6. Because of that …
  7. Until finally …
  8. And ever since then …

The moral of the story is …

We try this format with the Individual Pension Plan (IPP).  How do you tell that story?

About the author, Jurgen

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